branding
Here we build your brand's entire DNA: its purpose, voice, personality, appearance, and how it relates to the customer.
It's a mix of strategy and design to give your brand clarity, consistency, and a unique vibe that makes it seriously competitive and emotionally connect with people.
Is brand identity the same as branding?
Brand identity is how your brand looks: the logo, colors, fonts, and visual elements that make it recognizable.
Branding is everything behind it: the strategy, the personality, the tone, the story, and the entire experience that builds how your brand feels and how it connects with people.
In summary:
Identity is the face;
Branding is the soul.
1
Includes
Strategy: purpose, values, personality, differentiators
Naming (if required)
Complete visual identity
Tone, voice, and key messages
Extended graphics system
Application design (menus, look and feel for social media,
packaging, etc. (as per project)
Brandbook or brand manual
2
methodology
Market discovery and analysis session
Strategic development (who you are and how you communicate)
Visual identity design
Application creation
Complete delivery of manual and final files
