Brand identity
We create the visual essence of your business: that which makes your brand instantly recognizable and conveys who you are without needing much explanation. We think of identity as the "signature" of your project: clean, solid, and full of personality.
It's ideal when you want to get off to a good start or relaunch yourself with a professional and consistent appearance.
Is brand identity the same as branding?
Brand identity is how your brand looks: the logo, colors, fonts, and visual elements that make it recognizable.
Branding is everything behind it: the strategy, the personality, the tone, the story, and the entire experience that builds how your brand feels and how it connects with people.
In summary:
Identity is the face;
Branding is the soul.
1
Includes
Logo design (main, secondary and variations)
Functional and balanced color palette
Recommended fonts and uses
Basic graphic system (patterns, iconography, visual style)
Initial applications (card, networks, basic stationery)
Final files ready for printing and digital use
2
methodology
Brand exploration and brief
Mood boards and visual roadmap
Proposal design
Review, adjustments and refinement
Final identity delivery + files
